Social media is changing the way companies are promoting their products and services. In fact, individuals with creative thinking play a very important role in making their ideas viral. Although there are many social platforms that give an upstart, nothing compares to the power of Instagram. It has more than 300 million users and growing, therefore individuals and organization are increasingly creating their accounts to target the audiences. It is a right time to get right Instagram business marketing tips.
How Can You Promote Your Business on Instagram?
You can set up the account on Instagram, however, make sure that the personal version is separated from the professional one. Marketing should target the audiences therefore instead of posting personal photos, talk only about the products and services that are to be promoted.
How to Use Instagram for Business Marketing?
Include The Link
One of the best ways of promotion is to include a link inside the profile. By clicking on the page, people can directly go to the website. The bio is the page attracting the attention of the people, therefore place the link just below the name of the company. Include the landing page into the target for search engine optimization and driving the web traffic.
Another factor that should be kept in mind is the consistent name and photo. In fact, they are the pieces that come together to define the brand. In short, the name of the game is to stay unique so that the company is recognized by the image and the credentials.
It is futile to change the image frequently as the activity can have an impact on the brand value of the company. The picture becomes a trademark as all the information is posted under the thumbnail.
Bio Should Be Interesting
It is said that the first impression is the last impression and in the world of Instagram the above saying holds true. Users should create an interesting bio to attract the audiences. Before creating the followers, make sure that they click the profile link. In order to accomplish the task, create a catchy profile that might add value to their feeds.
Business name and a short introduction to the company in a concise manner can create an instant impression on the users. In fact, the description may carry the image theme that you would be sharing with the audiences.
You can modify the bio periodically while launching sales campaign of products and services. A small hashtag in the Bio would do a whirl of good if you are looking for new followers.
Creating Popular Posts
One of the most important techniques to make the profile popular is to create attractive posts and also buy real Instagram Followers. The former goes a long way in catching the attention of the people. Uploading an image on the post is bound to grab more eyeballs and traffic. According to the expert’s majority of information processed in the brain is visual, therefore it is vital to talk through images instead of text.
If you are starting with real Instagram followers, it may attract more people into the sway. They provide a head start to the sales campaign, however, the trick is to spread the message without being pushy as a hard salesman. One of the best techniques is to be innovative and creative while posting the photos.
Writing specification below the images won’t helps the users as it might come out as a sales pitch. Instead, the picture should look more personal and full of character. You can foster a sense of culture and brand by including consistent color themes across all the images.
If the pictures are posted in a novel manner, people would come shopping because they feel connected to the brand.
Resizing The Photos
Size of the photos goes a long way in creating an instant impression on the audiences. Blurred images should not be loaded because they reflect poorly on the attitude of the company. Instagram ensures that the photo is in a square shape, therefore cropping may result in loss of appeal.
High-resolution images are very popular among the audiences. In fact, upload the images that are double the original resolution to win likes and comments.
If you are comfortable with a square shape, use third-party apps to convert the pictures in the rectangular format. Such images create a great panoramic view for the audiences and can become popular within a very short time frame.
Users should be creative if they want to garner a large number of followers on social media. Editing tools of Instagram can help them in their endeavor to beat the competition of images. For instance, certain filters enhance the colors and also the mood of the pictures.
People can use their own visual intelligence to select the type of images that are ideal for the posts. According to the statistics, bright images create more traffic than the darker ones. In addition, blue colored images attract more than 24% people to their fold.
Life Style Photos
The factor that can turn the table in favor of your profile is the lifestyle photo. It is bound to grab maximum attention from the audiences. To start with, life inspired backgrounds and product at the front are perfect ideas to enhance the brand value of the company. The Instagram profile is just not only about business marketing but also the culture and the lifestyle of the ambiance.
In order to retain the followers, you can offer bonuses and discounts on the products. Include the information in the feed to update them periodically. It is one of the best methods to increase the number of followers. In fact, usage of text overlays beneath the images can deliver the messages directly to the prospective customers.
Promotion Of Events
If you are hosting an event, make sure to promote the same on Instagram. It may capture the attention of the audiences who are not your followers. Use innovative promotion techniques to strike a rapport with the audiences. The geotagging facility can also be used to provide sales information about the products to the customers. A localized get together through Instagram fosters a unity of brotherhood among the followers.